GOALS AND OBJECTIVES
Promote Efficient Land Use / Development Patterns in Madison and
- Promote relatively compact development in Madison
and other established cities and villages in Dane County.
- Concentrate employment and other activity centers
along existing and planned transit corridors (fully considering the relationship of
transit and parking availability, as associated with such activity centers).
- Promote development that combines many activities,
including commercial, retail, education, recreation and housing.
- Promote development that reuses existing sites and
buildings, and that uses existing services.
- Maintain and promote Madison, and especially the
Isthmus, as the regions main activity center.
Improve Mobility for People and Goods, and Provide / Enhance Transportation
- Provide enhanced non-automobile access to homes,
jobs, services and other activity centers.
- Provide transportation options that are
competitive with the automobile in terms of trip times, convenience (in the context of
specific time-of-day and day-of-week trips), safety, cost (to the individual user) and
- Increase the geographical market for transit in
the study area.
- Provide enhanced transportation options in areas
outside of central Madison.
- Support increased bicycle and pedestrian activity.
3: Improve and Enhance Economic Development and Employment
Opportunities, and Expand Access to Jobs
- Support strong, sustainable economic growth while
also ensuring a high quality of life.
- Increase housing opportunities for all citizens.
- Increase employment opportunities for all
- Enhance reverse commute options.
- Provide greater access to special events and other
destinations in the study corridor.
Enhance the Natural and Social Environment
- Improve air quality.
- Minimize transportation-related noise impacts.
- Protect and, where possible, enhance
environmentally sensitive areas.
- Minimize community and neighborhood disruption.
- Minimize negative aesthetic impacts of
transportation investments and, where possible, design systems that add to the aesthetic
- Provide transportation options that reduce stress.
Develop a Cost-Effective Transportation System Improvement
Strategy that Maximizes Community Consensus and Institutional
- Achieve public consensus and institutional support
for the preferred transportation investment strategy.
- Design a system that provides overall benefits,
including those difficult to quantify, that warrant its overall cost.
- Include an evaluation of all costs and
benefits, both quantifiable and non-quantifiable.
- Ensure that the costs and benefits are shared
equitably among citizens and governmental entities.
- Maximize the leverage of local funds.